1. Radiance Without Rules

Electric Lemonade rejects rigid routines and perfection culture. We believe glow should be effortless, adaptable, and on your terms.

2. Real-Life Beauty

We celebrate the beautifully chaotic, vibrant lives women actually live, the late nights, early mornings, creative bursts, moments of overwhelm, and everything in between.
Electric Lemonade is designed for real skin in real moments.

3. Female-Founded With Purpose

Electric Lemonade was founded by Shelley Hayes, whose life as a creative director, artist, and mother taught her that beauty isn’t about routines, it’s about moments. She built this brand with a simple belief: women deserve skincare that supports them, celebrates them, and fits into their lives with ease.

She created a clean, conscious mask that works whenever you need it, something you can feel good about using and even better about giving your skin. Electric Lemonade exists to remind women of their radiance, their resilience, and their right to glow without rules.

4. Clean, Conscious, and Cruelty-Free

Every formula is crafted with intention. Clean, vegan, cruelty-free, and designed to nourish skin without unnecessary complexity.
We choose ingredients that support your glow and honor your well-being.

5. High Performance, Low Maintenance

We created a powerful, luxury-grade product that deliver noticeable results without requiring a complicated routine.
Electric Lemonade is for women who want great skin and great lives, not more steps.

6. Beauty That Adapts to You

Our HydraLux Rescue Mask is designed to work whenever you need it. Morning, night, after a workout, before makeup, it fits into your life seamlessly, not the other way around.

7. Joyful, Playful, Unapologetic Glow

Electric Lemonade embraces personality, bold, rebellious, fun, and a little art-girl cool.
Beauty should spark joy, creativity, and confidence, not pressure.

8. Confidence Through Self-Expression

We believe beauty is a form of self-expression.
Our product highlights the glow that already exists within you, amplifying your confidence, your individuality, and your story.

Why Electric Lemonade?

Because your life is multifaceted, meaningful, and beautifully full, and your skincare should support that.
Electric Lemonade is built to elevate your glow in the moments that matter.
No rules. No pressure. Just radiance that moves with you.