Electric Lemonade Beauty was created by Shelley Hayes, creative director and artist, from a place of creation rather than convention.
When Shelley couldn’t find skincare that fit her life - not a routine, not a system - but a single product that worked, she imagined it. Then she created it.
From the FOUNDER
Hey beautiful,
I’m Shelley Hayes, founder of Electric Lemonade Beauty.
I’m a multidisciplinary artist, designer, and creative director, and I’ve spent most of my life working in the arts. Over the years, I’ve built and branded companies, developed products like perfume, bath soaks, floral confetti, and have worked with large global brands building creative assets.
Skincare has always been important to me. I care about feeling healthy, maintaining a glow, and taking care of myself, but I often found the industry overwhelming. Too many steps. Too many rules. Too many products to keep up with.
As a busy mom, juggling work and life, I kept wishing for one product that actually did what it promised. Something supportive, science forward, and easy to reach for when real life gets busy.
That’s where Electric Lemonade was born.
I’ve been developing this brand for the last three years, and I’ve been using the formula for our hero product for over a year now. I can honestly say I love it, and I can’t wait to finally share it with you.
Consider this a little secret between girlfriends.
Something special.
Something I wish existed sooner.
Designed for after-hours moments. When nights run long. Mornings come early. And life doesn’t wait.
01
SCIENCE-FORWARD
INTENTIONALLY SIMPLE.
Our approach is grounded in formulation science, not trends.
Rather than chasing single hero ingredients or rigid routines, Electric Lemonade focuses on how ingredients work together, supporting hydration, glow, and skin barrier health as a system.
Every formula is designed to help skin recover, rebalance, and function at its best, without overstimulation or unnecessary complexity.
02
HIGH PERFORMANCE
LOW MAINTENANCE.
Electric Lemonade delivers luxury-grade results without demanding a 10-step routine.
Our AFTER HOURS Hydra Luxe Rescue Mask is multi-functional and adaptable, designed to work morning or night, pre-makeup, post-workout, or whenever skin needs support.
Because great skin isn’t about doing more.
It’s about using what works.
03
CLEAN & CONSCIOUS
MADE WITH CARE.
Every Electric Lemonade formula is clean, vegan, and free from parabens, sulfates, and animal testing.
Because we care about what we create, how it’s made, and the impact it leaves behind and we know you do too.
Designed to move effortlessly from night into day.