A large billboard on a white wall promoting a brand called Electric Lemonade features images of two women, one with short blonde hair and the other with long dark hair, both holding phones to their ears. The billboard also shows a black tube of product with the brand name and a palm leaf background. In the foreground, a woman in a green dress with a brown bag walks past.

Electric Lemonade Beauty was created by Shelley Hayes - creative director, artist, and single mom of two girls - from a life that was busy, creative, messy, beautiful, and very real.

Shelley didn’t want another routine to keep up with. She wanted one smart formula that could move with her - from mornings with kids to late nights, workdays, workouts, and everything after hours. So she built it herself: skincare made for real life, real skin, and women who still want to feel fun, wild, soft, and free.

At its heart, Electric Lemonade is for the Radiant Rebel - the woman who wants results without rules, glow without the pressure, and skincare that works wherever life takes her.

A woman with blonde hair wearing a pink jacket, holding a black hat labeled 'Electric Lemonade', placed on her head.

From the FOUNDER

Hey beautiful,

I’m Shelley Hayes, founder of Electric Lemonade Beauty.

I’m a multidisciplinary artist, songwriter, musician, designer, creative director, and a busy mom of two girls. I’ve spent most of my life in the arts - building brands, creating products, developing visuals, and bringing ideas to life from the ground up.

Skincare has always mattered to me, but the industry often made it feel more complicated than it needed to be. Too many steps. Too many rules. Too many products promising too many things.

I wanted something different.

One smart, supportive formula that could move with real life - mornings with kids, late nights, workdays, travel days, post-workout, post-party, and everything after hours. A product that felt beautiful, worked hard, and didn’t ask for a perfect routine.

That’s where Electric Lemonade was born.

But this brand has always been about more than skincare.

As a mom, I want to show my girls that you can follow your wildest dreams, build something from the ground up, and create a life that feels true to you. As a founder, I wanted to build a community that inspires women, lifts them up, and questions the beauty standards we’ve all been handed.

That’s why we created Radiant Rebel - our editorial platform where we interview inspiring women, celebrate real stories, and talk about beauty in a way that feels more honest, more human, and more free.

The Electric Lemonade community isn’t about fixing yourself. It’s about highlighting what’s already beautiful, taking care of yourself as an act of self-respect, and letting skincare flow into your life instead of forcing yourself into a rigid routine.

I’ve spent the last three years building this brand with care, creativity, and a lot of obsession - from the formula to the feeling to the world around it. This is skincare for real skin, real life, and women who want to radiate without rules.

I’m so glad you’re here.

Welcome to Electric Lemonade.

xo Shelley

A list of four skincare company values: 1. Science, Not Noise. 2. High Performance, Low Effort. 3. Clean & Conscious. 4. Radiance Without Rules. Each value is accompanied by a paragraph explaining the company's philosophy and commitments.
A list of four skincare company values: 1. Science, Not Noise. 2. High Performance, Low Effort. 3. Clean & Conscious. 4. Radiance Without Rules. Each value is accompanied by a paragraph explaining the company's philosophy and commitments.

Designed for after-hours moments. When nights run long. Mornings come early. And life doesn’t wait.

A person relaxing in a pink bathtub with their legs extended, wearing bright pink high heels and a white feathered feathered garment. The bathtub is decorated with gold confetti. On the edge of the tub, there is a plate with a slice of cake, a glass of champagne, a tube of Electric Lemonade, and a bottle cap.