Press Kit · electriclemonadebeauty.com
Press enquiries: hello@electriclemonadebeauty.com
Beauty Co.
Radiance without rules.
Radiance Without Rules ✦ After Hours · Hydra Luxe Rescue Mask ✦ Sold Out · First Batch ✦ Female Founded · Burlington, Ontario ✦ Clean · Vegan · Cruelty Free ✦ Radiant Rebel Platform ✦ Radiance Without Rules ✦ After Hours · Hydra Luxe Rescue Mask ✦ Sold Out · First Batch ✦ Female Founded · Burlington, Ontario ✦ Clean · Vegan · Cruelty Free ✦ Radiant Rebel Platform ✦
SOLD
OUT
First Batch
Weeks Post-Launch
30K
Radiant Rebel
Insights · Dani Kind
5★
All Customer Reviews
100% Five Star
3 YRS
Research & Development
Before Launch
The Brand
RADI­ANCE
WITH­OUT
RULES.

Electric Lemonade Beauty Co. is a female-founded Canadian skincare brand launched in March 2026 by Shelley Hayes — a multidisciplinary artist, creative director, and photographer based in Burlington, Ontario.

Built on three years of research and development, Electric Lemonade was created to simplify — not complicate. One product. Three transformative actives. Results you feel by morning.

After Hours sold out its first production batch within weeks of launch through word of mouth alone. No paid advertising. No PR agency. Just a product people actually felt, and told their friends about.

"You should radiate on your own terms. No complicated routines, no false promises — just a product that actually works. Come into a world that inspires. A world that celebrates beauty from the inside out."
Female Founded Clean Vegan Cruelty Free Sulfate Free Paraben Free Made in Canada
SOLD OUT
First production batch · weeks post-launch
30K
Radiant Rebel insights · Dani Kind interview
3 YRS
Research & development before launch
26K
Views · top organic Instagram post
500+
Instagram followers · zero paid advertising
The Founder
SHELLEY
HAYES —
FOUNDER.

Shelley Hayes is a multidisciplinary artist, creative director, photographer, and designer whose work has shaped some of Canada's most beautiful visual moments. Her flower crowns have been worn by Ariana Grande and Lights; her collections featured in Wedding Bells, House and Home, Toronto Life, and CBC.

Electric Lemonade was born from a deeply personal place. As a single mom, Shelley needed one product — not a routine, not a shelf full of steps. Something that worked hard so she didn't have to. Something backed by real science, but with an edge. And a world she actually wanted to be a part of.

After three years of research and development, that product became After Hours. A brand built on simplicity, inspiration, and a little rebellion — because radiance shouldn't require a manual.

Creative Director Photographer Multidisciplinary Artist Female Founder Burlington, Ontario
— Shelley Hayes
Founder & Creative Director · Electric Lemonade Beauty Co.
Shelley Hayes — Founder, Electric Lemonade
"I didn't set out to build a beauty brand. I set out to build a feeling. The brand — and everything it's become — came after."
Shelley's creative work has been featured in
Wedding Bells House & Home Toronto Life CBC Wed Luxe Hello Sunshine Betsey Johnson
The Product
After Hours — Hydra Luxe Rescue Mask
After Hours Texture After Hours Water Bath
AFTER HOURS
HA³ + PGA + ESSENCE DE LA MER
Hydra Luxe Rescue Mask

After Hours is a highly effective leave-on mask that instantly and visibly reduces the appearance of fine lines, floods skin with deep hydration, and amplifies your natural glow. The texture melts into skin on contact — no heaviness, no residue, just the feeling of skin finally getting what it needed.

Within the first few uses, customers report people stopping them to ask what they're using. Not because they look done up — because they look like themselves, only more radiant. That's the After Hours effect.

HA³ Complex
Triple-weight Hyaluronic Acid — multi-layer hydration for visible plumpness at every depth of skin.
PGA
Polyglutamic Acid — holds up to 4× more moisture than HA alone for lasting results.
Squalane & Jojoba
Barrier-supporting emollients that lock in moisture without weight.
Essence de la Mer
Marine-derived complex for a fresh, hydrated, visibly radiant finish overnight.
Retail Price
$47.00 CAD
Size
30ml / 1 fl oz
Use
Evening / Overnight / Day
Skin Type
All Skin Types
Directions
Apply to clean skin · No rinsing
Origin
Made in Canada
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Brand Photography