PRESS | Electric Lemonade Beauty

Press Kit · electriclemonadebeauty.com

Press enquiries: hello@electriclemonadebeauty.com

Beauty Co.

Radiance without rules.

Radiance Without Rules ✦ After Hours · Hydra Luxe Rescue Mask ✦ Sold Out · First Batch ✦ Female Founded · Burlington, Ontario ✦ Clean · Vegan · Cruelty Free ✦ Radiant Rebel Platform ✦ Radiance Without Rules ✦ After Hours · Hydra Luxe Rescue Mask ✦ Sold Out · First Batch ✦ Female Founded · Burlington, Ontario ✦ Clean · Vegan · Cruelty Free ✦ Radiant Rebel Platform ✦

SOLD
OUT

First Batch
Weeks Post-Launch

30K

Radiant Rebel
Insights · Dani Kind

5★

All Customer Reviews
100% Five Star

3 YRS

Research & Development
Before Launch

The Brand

RADIANCE
WITHOUT
RULES.

Electric Lemonade Beauty Co. is a female-founded Canadian skincare brand launched in March 2026 by Shelley Hayes — a multidisciplinary artist, creative director, and photographer based in Burlington, Ontario.

Built on three years of research and development, Electric Lemonade was created to simplify — not complicate. One product. Three transformative actives. Results you feel by morning.

After Hours sold out its first production batch within weeks of launch through word of mouth alone. No paid advertising. No PR agency. Just a product people actually felt, and told their friends about.

"You should radiate on your own terms. No complicated routines, no false promises — just a product that actually works. Come into a world that inspires. A world that celebrates beauty from the inside out."

Female Founded Clean Vegan Cruelty Free Sulfate Free Paraben Free Made in Canada

SOLD OUT

First production batch · weeks post-launch

30K

Radiant Rebel insights · Dani Kind interview

3 YRS

Research & development before launch

26K

Views · top organic Instagram post

500+

Instagram followers · zero paid advertising

The Founder

SHELLEY
HAYES —
FOUNDER.

Shelley Hayes is a multidisciplinary artist, creative director, photographer, and designer whose work has shaped some of Canada's most beautiful visual moments. Her flower crowns have been worn by Ariana Grande and Lights; her collections featured in Wedding Bells, House and Home, Toronto Life, and CBC.

Electric Lemonade was born from a deeply personal place. As a single mom, Shelley needed one product — not a routine, not a shelf full of steps. Something that worked hard so she didn't have to. Something backed by real science, but with an edge. And a world she actually wanted to be a part of.

After three years of research and development, that product became After Hours. A brand built on simplicity, inspiration, and a little rebellion — because radiance shouldn't require a manual.

Creative Director Photographer Multidisciplinary Artist Female Founder Burlington, Ontario

— Shelley Hayes

Founder & Creative Director · Electric Lemonade Beauty Co.

"I didn't set out to build a beauty brand. I set out to build a feeling. The brand — and everything it's become — came after."

Shelley's creative work has been featured in

Wedding Bells House & Home Toronto Life CBC Wed Luxe Hello Sunshine Betsey Johnson

The Product

AFTER HOURS

HA³ + PGA + ESSENCE DE LA MER

Hydra Luxe Rescue Mask

After Hours is a highly effective leave-on mask that instantly and visibly reduces the appearance of fine lines, floods skin with deep hydration, and amplifies your natural glow. The texture melts into skin on contact — no heaviness, no residue, just the feeling of skin finally getting what it needed.

Within the first few uses, customers report people stopping them to ask what they're using. Not because they look done up — because they look like themselves, only more radiant. That's the After Hours effect.

HA³ Complex

Triple-weight Hyaluronic Acid — multi-layer hydration for visible plumpness at every depth of skin.

PGA

Polyglutamic Acid — holds up to 4× more moisture than HA alone for lasting results.

Squalane & Jojoba

Barrier-supporting emollients that lock in moisture without weight.

Essence de la Mer

Marine-derived complex for a fresh, hydrated, visibly radiant finish overnight.

Retail Price

$47.00 CAD

Size

30ml / 1 fl oz

Use

Evening / Overnight / Day

Skin Type

All Skin Types

Directions

Apply to clean skin · No rinsing

Origin

Made in Canada

Request Samples ↗

Brand Photography

◎ Follow @electriclemonadebeauty on Instagram

Five-Star Reviews

★★★★★

"The woman who never uses face products is now carrying Electric Lemonade in her purse. I fell in love immediately — seriously not kidding."

— Marion D.

★★★★★

"It surpassed my expectations. You wake up and there's this soft, dewy glow that feels effortless. In a world full of skincare promises, this one quietly delivers."

— Maya M.

★★★★★

"I've had two completely unprovoked compliments on my skin recently. Can't be a coincidence. This stuff is great. Try it."

— AM

Radiant Rebel Platform

RADIANT
REBEL.

30K

Insights · Dani Kind · CBC Working Moms

Radiant Rebel is Electric Lemonade's editorial platform — an interview series, blog, and living manifesto for women who refuse to shrink themselves to fit a beauty standard.

We interview women doing extraordinary things across culture, film, business, and community. Our articles challenge beauty norms and ask the questions the industry doesn't want asked.

Rebel InterviewsWomen doing extraordinary things — in their careers, communities, and on their own terms.

Beauty Standard EditorialArticles that challenge norms and reframe what beauty means.

The Glow From WithinContent celebrating radiance exactly where you already are.

Wholesale & Retail

We're actively seeking retail and spa partners across the Burlington–Oakville–Toronto corridor. Every stockist becomes a featured partner in our growing Radiant Rebel community.

Term	Details
Retail (MSRP)	$47.00 CAD
Wholesale	$23.50 CAD · 50% of MSRP
Opening Order	10 units minimum · 1 tester included
Fulfillment	Ships from Ontario · 5–10 business days
Assets	High-res imagery + brand copy provided
Co-Promotion	Stockists featured on Instagram + Radiant Rebel